Dirk Nowitzki, along with Kevin Durant, the outstanding player, as well as Kareem AbdulJabbar, will be featured on the cover of the "75th Anniversary Edition". The company behind "2K" will be celebrating the 75th anniversary of the North American NBA league with three athletic and, each more than two meters tall, literally giants of basketball. More businesses are becoming involved with the NBA 2K League.The NBA 2K League has increasingly attracted the attention of sponsors too. The 2K League reached 14 marketing partners this season, which is the most of any NBA 2K League season, which includes five new partnerships with GameStop, Jostens, SAP and Tissot and DoorDash as the presenting partner of the NBA 2K League Playoffs and Finals. Esports is a great commercial prospect because it has fans who are passionate. Donohue claims that the fan base is so passionate that brands are able to attach themselves to the sport. "Our average fan is playing for thirty hours a week playing video games. This is an extremely passionate fans base." Donohue believes that the basketball league's rapid growth in partnership is due to an amalgamation of corporations that have recognized esports as an emerging market and a rapid increase in the amount of engagement from fans. I think it was already occurring, and the increased fan participation only adds fuel to the fire. I think it was having every company we talked to about partnerships. They all realize they're playing esports, and they're just trying to determine how to achieve it." But for companies there is an inherent risk in jumping into an emerging field like esports, something the former Golden State Warrior and noted tech entrepreneurs Andre Iguodala once called "the Wild Wild West". If you want to know more about EZ2KMT, you can go to https://www.ez2kmt.com/